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About us

The Shop

In the heart of Fitzroy, we aim to service the local community and beyond with an excellent range of bikes, unique products, and maintenance services.

The Philosophy

We believe cycling is more than the bike. It means a different way of looking at things. No matter what you want to ride or where, we can help. Advice, products, solutions. Cycling is a social activity, and our retail space and people reflect this.

The People

Our staff account for well over a half century of collective experience from all sectors of bicycle culture, and our goal is to encourage and introduce cycling as a way of life. We are dedicated to offering a professional yet unassuming or aggressive approach to finding the right product or service for you.

The Product

We select products that we feel best represent value for money, outright performance, or unique approaches to problems faced by everyday cyclists.

Whenever possible, we source products which are available from local suppliers. Bikes on Brunswick believes in reducing our carbon footprint, and encourage others to do so as well.

Some of our long term partners include:

Bikes Components Helmets/Clothing Accessories
  • Giant
  • Vivente
  • Orbea
  • Brompton
  • Birdy
  • Tern
  • Tout Terrain
  • Allegro
  • Rohloff
  • SRAM
  • Shimano
  • Busch & Muller
  • Schmidt
  • Gates Carbon Drive
  • Giant
  • Limar
  • Pearl Izumi
  • Ortlieb
  • Rivet Saddles
  • Henty Wingman Bags
  • Racktime
  • Topeak
  • Schwalbe